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I’m pleased to announce that my latest book is out and in the bookstores, Let Go To Grow: Escaping the Commodity Trap, co-written by IBM exec Linda Sanford.... Find helpful customer reviews and review ratings for Let Go To Grow: Escaping the Commodity Trap (paperback) at Amazon.com. Read honest and unbiased product reviews from our users.
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John Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School and holds a joint appointment at Harvard School of Public Health as a professor in health climbing the corporate ladder pdf Ms. Sanford co-authored "Let Go To Grow: Escaping the Commodity Trap" a book that details how successful companies are pursuing strategies to drive long-term growth and innovation. Ms. Sanford serves on the Board of Directors of The Business Council of New York State, Inc, the Partnership for New York City, ITT Industries, St. John's University, and Rensselaer Polytechnic Institute. Ms
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Companies need services to grow and develop competitive advantage, if they want to avoid the commodity trap. To do this, businesses not only will have to think of their businesses as services businesses, but also to co-create with customers. Instead of treating customers as passive consumers, many companies are now involving customers in the innovation process. Opening up your innovation
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